If you think that galoshes (also known as overshoes), are old fashion or just out-of time think again. Lately thanks to Swims multicolored galoshes are back in fashion and walk again on the streets of the big cities.
Swims are present in fashionable stores all over the world, so we can say it is a business success. Why did you bet on galoshes when everybody though it was a story of the past?
I was a student attending Parson’s in New York when I came up with the idea of re-designing the overshoe. I was wearing my grandfather’s old galoshes – and wanted to make this very practical item modern again! So after graduating, the first SWIMS product was born: the SWIMS Classic overshoe.
Where do you find inspiration for design?
Most people viewed the galosh as an odd and old fashioned product, something their grandfathers would wear back in the days! But I firmly believed that by making the design more modern and elegant, adding colors and a sense of ”fun” to the product, the galosh would become modern again. I have always been inspired by the traditional combined with functionality.
What are three things that make Swims unique on the market?
Well, there were no upmarket overshoes on the market before SWIMS Classic was launched. This has resulted in collaborations with one of the world best boot makers, John Lobb, and we have also made a custom made galosh for Armani. One of our biggest successes, in addition to the SWIMS Classic overshoe, is our loafer.The loafer is classic in its design, but its composition is new. Our loafer is made of rubber and nylon, making it the perfect shoe to wear on a boat or by the sea.
I think SWIMS is unique because we are re-inventing classics , we have functional, yet stylish products and we last but not least we add color and fun to our products.
How many product ranges are available and who is the target customer?
We have overshoes, winter boots, summer shoes, outerwear and an accessories line. Our target customer is conservative, yet playful – likes to explore the world and is well-travelled. He or she values quality.
In terms of future plans, we are growing fast and developing lots of new stuff, so wait and see.