Brett Viberg (III)

March 3, 2014


What is the story of Service Boot painted horsehide white? 

The white ones. Well to be completely honest, I had some sample horse work shoe leather from Italy. I don’t speak Italian so when it arrived, it wasn’t what I thought it was.


Ideally it was suppose to crack the finish when lasting it, something to this effect. But the painted finish was so thick  and just didn’t look good at all, I decided to steam and hand sand all the pieces. Took me a few days to do it all.


I mean it’s not everyone’s thing, and a lot of people who seen it sort of missed the point that it was basically 15 pairs, so hardly any where made, and it was all done by hand. It’s the misconception of the Internet that people don’t really see the back end of companies. We produce say, 6000 pairs a year, most companies would produce that in 1.5 – 2 weeks. Or larger ones in a few days.



If you would be asked to send 1 pair of Viberg boots to a Shoe Museum what would that pair be?

I would probably want our original service boot from the 1930s to be put into a Museum. It’s what I have adapted to what we are doing today on a more commercial level and it’s really the first boot my grandpa had started with.


What is your favorite Viberg model and why? What about your father’s?

My favorite model is the ‘bernhard boot which is a new style. Named after my grandpa (middle name). It’s basically a 4″ chukka style boot. My dad likes the service boot, he wears a few different make ups of them.

Autosave-File vom d-lab2/3 der AgfaPhoto GmbH

Tell me 5 hidden secrets of the industry.

No one likes to share trade secrets. Finding the right sources for material is the probably the most important thing.

Don’t take anything at face value.

The amount of off-shore partial manufacturing or partial out sourcing – bringing it back into North America to be finished and labeled made in USA or made in Canada is actually quiet shocking. I am sure made in Italy/England is the same way.


The industry is very small, shoe manufacturing and or actual fashion brands, everyone is in the same boat, big or small, making good product and getting sales, something can always be improved on.


It will make you better at what you do if you can steal from the best. Having a mentor to look up to, ask questions, watch them succeed and also get stuck at times teaches you a lot, mostly that we are all the same, everyone is learning and no one is ever really content with what they do.


What is your favorite word?


What is your least favorite word?

No or I can’t.

What turns you on (creatively, spiritually or emotionally)?

People who challenge the way an idea is supposed to be perceived.


What is your favorite curse word?


What sound or noise do you love?


What sound or noise do you hate?

Any kind of phone ringing.

What profession would you not like to do?

Anything that limits my own creative expression or control. I really don’t think I could work for someone else.