Mario Bemer (III)

November 27, 2014

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What ties Mario Bemer to Florence and Tuscany?

One of the aspects of which I am particularly proud refers to the strong link that our company has with our region.  My technical preparation and deep understanding of the materials and various components of the shoe allows us to choose and produce entirely in the Florentine area. This translates in a constant collaboration between small and medium sized local artisan businesses, such as tanneries, sole makers and other collaborators. This creates a genuine synergy, the lifeblood of Made in Italy.

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What does ‘quality shoe’ mean to you?

The quality is solely determined by the materials and workmanship, everything else is simply and exclusively personal taste.

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How does the bespoke service work? 

Our bespoke begins with an appointment with the client, where we take accurate measurements, as well as observations of the particularity of the client’s foot, his posture and gait. We do this in our atelier in Florence or wherever we are holding a trunk-show. After a thorough discussion on the choice of materials, the colors and details desired by the client, we begin crafting his last. The client must return after one month for the fitting of the temporary shoe, this is to verify if any further adjustments are needed. Once the fit is perfect, the shoe is created and it will take about 4-6 weeks before it is ready.  Our bespoke shoes start at 2400 Euro.


In bespoke shoemaking is customer always right?

The client is always right… although the individual sensibilities that one garners from an artisan crafted product must be respected and understood.

Which other shoemakers do you like?

In Italy I would say Saskia Wittmer, as she was once our student and then collaborator; she incorporates certain characteristics that recall our product. On an international level Pierre Corthay, I find him to be an excellent artisan with an excellent technique.

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What’s the most difficult part of your job?

I often find myself, because of my professional conviction, desiring to transmit technical information to the client, especially with the RTW, but I am not always understood.  But I still feel that the role of an artisan is to pass on knowledge and, as a result, culture.

What’s the most satisfying part of your job?

Seeing the return of a satisfied client.

What shoe style do you prefer the most?

The Derby- the most versatile style that can be made.

The key elements of a good men’s shoe would be…

The materials.

What are your favorite  places to spend your evenings? 

Living in my city (Florence) every evening is a pleasurable discovery.

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What is your favorite word?


What is your least favorite word?


What turns you on (creatively, spiritually or emotionally)?.

A sunny day.

What turns you off?

A grey sky.


What is your favorite curse word?

” … e che cazzo ! “

What sound or noise do you love?

The sound of the engine of a 50’s classic sport car.

What sound or noise do you hate?

The traffic jam noise.

What profession would you not like to do?


If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates?

Can you take my foot measure today ?